Greg Isenberg
Greg Isenberg leads Late Checkout, a holding company that starts internet businesses around audiences and communities.
Hosts, guests & founders
Biographies, projects, timelines, and the sources behind them.
Rob Walling
Rob Walling builds, invests in, and writes about capital-efficient software businesses. He co-founded Drip and now runs MicroConf and co-founded TinySeed.
Omer Khan
Omer Khan founded SaaS Club and hosts The SaaS Podcast. His work focuses on early-stage B2B software companies, customer acquisition, and retention.
Nathan Barry
Nathan Barry founded the creator email platform originally called ConvertKit. His earlier work included freelance design, apps, and books.
Pat Flynn
Pat Flynn moved from architecture into online business after losing his job in June 2008. He created the Smart Passive Income podcast in 2010.
Jared Siegal
Siegal describes moving from paid ad-tech consulting to a software platform. Existing clients used the software before paying separately for it; consulting income financed development. He also explains referrals and the eventual decision to accept outside capital.
Josh Pigford
Pigford explains why a tool built for his own Stripe businesses became a paid product. Twitter and recommendations brought early buyers. He argues that paying customers provide more useful product feedback than a free beta, and describes rebuilding after observing actual usage.
Ryan Born
Born describes an early product that attracted signups but no paying customers. Conversations with agencies helped the team narrow its audience and offer. Small paid-channel experiments eventually identified a way to generate qualified leads.
Josh Ho
Ho discusses keeping an early product free before finally introducing paid plans. The interview covers a minimal first implementation, sales conversations, changing prices and the challenges of customer retention while bootstrapping.
Ruben Gamez
Walling and Gamez answer questions about discussing an early idea with experienced founders, obtaining case studies from recognizable customers and selling while employed elsewhere. The conversation also examines dependence on a platform ecosystem.
Nathan Tyler
Tyler discusses an original scorecard concept that did not gain the expected traction and the customer conversations behind a reporting service. He explains the uncertainty of a pivot while also launching another product.
Carl Mattiola
Mattiola describes researching a niche, interviewing prospective buyers and securing payment before developing a software solution. The interview also covers the transition from employment to running the business.
Michael Girdley
Alex Lieberman discusses the Entrepreneurial Operating System with entrepreneur Michael Girdley. The conversation examines operating processes for growing businesses and introduces the framework described in Traction. The show notes connect the discussion to Morning Brew and Girdley’s business portfolio.
Farza Majeed
Farza Majeed joins Aaron Epstein to discuss making product-launch videos without treating every launch as a large production. Their conversation covers scripting, turning demonstrations into stories, launching repeatedly, and testing which distribution channels produce useful results. Majeed’s experience includes Clicky and Buildspace.
Alex Danilowicz
Magic Patterns co-founder Alex Danilowicz joins Aaron Epstein to demonstrate the product and review startup websites. They discuss turning product ideas into visual prototypes, how design tools are changing, and recurring weaknesses in generated sites. The episode includes a product demonstration and concrete website reviews.
Ben Levy
Sam Parr and Shaan Puri are joined by Ben Levy to discuss items found on X. The publisher’s chapter list includes business ideas, technology announcements, competitive moats, and public figures. This is a conversational roundup; claims about outside people and companies need their own verification.
Dan (@d4m1n)
Alexander Isora interviews Dan about building an audience on X and using side projects to market a software business. The conversation covers content creation, project portfolios, and tools.
John Rush
John Rush responds to five growth tactics proposed by Alexander Isora. The publisher describes the episode as a discussion of obtaining the first hundred startup customers.
Sam Corcos
Andrew Wilkinson speaks with Levels founder Sam Corcos about personal systems for time, attention, and work. The discussion includes family life, reducing distractions, learning through audio, AI coding tools, management, and minimalism.
Wouter Teunissen
Wouter Teunissen interviews Andrew Wilkinson about designing businesses around personal priorities. Reposted from Biography, the conversation covers relationships, investing, productivity, and philanthropy.
Andrew Wilkinson
Wouter Teunissen interviews Andrew Wilkinson about designing businesses around personal priorities. Reposted from Biography, the conversation covers relationships, investing, productivity, and philanthropy.
Pauline Clavelou
Pauline Clavelou discusses moving from a data-science role at IBM to building an AI product for real-estate professionals. The conversation covers early projects, product development, selling, and personal branding. The monthly recurring revenue mentioned in the title is a historical founder claim from the episode.
Philipp Keller
Philipp Keller discusses building SEO Kickstarter while maintaining a full-time job and family responsibilities. Topics include backlinks, cold email, product communication, and balancing side projects with employment.
Mattia (@heymattia)
Dagobert Renouf talks with Mattia, identified in the show notes as @heymattia, about burnout after starting an independent business. The publisher describes a change in confidence over the following year. The episode also links to Mattia’s newsletter and BlackTwist product.
Dominik (@sobedominik)
Dagobert Renouf talks with Dominik, identified as @sobedominik, about the experience of working toward recurring revenue and becoming more comfortable with the business. The notes link HelpKit and Filmtypes.