Conversations about startup concepts, internet businesses, community, and product opportunities.
Startup Podcast Directory
13
Business ideas, company breakdowns, and interviews with business builders.
Practical discussions about independent software companies, early customers, recurring revenue, and founder decisions.
Founder interviews about product decisions, acquiring customers, sales, and software business growth.
Interviews and strategy discussions about online businesses, audiences, products, and creator businesses.
Conversations about technology companies, founder decisions, and venture investment.
Founder experiences and discussions about starting and operating businesses.
Conversations with SaaS founders, executives, and investors about growing software companies.
Startup advice and founder conversations from Y Combinator. Presenter and format vary by episode.
Conversations about starting and growing independent businesses with limited resources.
Interviews about the paths, decisions, successes, and failures of founders and other guests.
Interviews exploring the work and experiences of people building businesses independently.
Conversations about the realities of building independent businesses.
The SaaS PodcastFOUNDER CONVERSATION Ā· Jared Siegal
From 30 Consulting Clients to $5M SaaS ARR With Zero Sales
Siegal describes moving from paid ad-tech consulting to a software platform. Existing clients used the software before paying separately for it; consulting income financed development. He also explains referrals and the eventual decision to accept outside capital.
COMPANIES FROM THE CONVERSATIONS
Startups & what happened next
Nathan Barry
Kit
Email marketing, automation, and newsletters for creators. Founded as ConvertKit and later renamed Kit.
Company & timeline
Company history
Buffer
Software for planning, publishing, and measuring social media content. The company publishes financial and operating information.
Company & timeline
Jared Siegal
Aditude
Ad monetization technology for digital publishers.
Company & timelineDIFFERENT APPROACHES
When should you charge?
Jared SiegalAditude
Free software for existing consulting customers
A free software period can work when existing consulting customers already pay for a service and the software becomes part of that service.
Context An ad-tech consulting business with existing paying clients.
The SaaS Podcast2025-06-12
Josh PigfordBaremetrics
Charge when the product solves a paid problem
Charge when a B2B product already solves a measurable problem; use feedback from people who are willing to pay.
Context Stripe analytics for online software businesses.
The SaaS Podcast2015-03-09HOSTS & GUESTS
People behind the conversations
Greg Isenberg
Greg Isenberg leads Late Checkout, a holding company that starts internet businesses around audiences and communities.
Rob Walling
Rob Walling builds, invests in, and writes about capital-efficient software businesses. He co-founded Drip and now runs MicroConf and co-founded TinySeed.
Omer Khan
Omer Khan founded SaaS Club and hosts The SaaS Podcast. His work focuses on early-stage B2B software companies, customer acquisition, and retention.
Nathan Barry
Nathan Barry founded the creator email platform originally called ConvertKit. His earlier work included freelance design, apps, and books.
Episodes
Built a SaaS Metrics Tool in 8 Days, Hit $30K MRR
Pigford explains why a tool built for his own Stripe businesses became a paid product. Twitter and recommendations brought early buyers. He argues that paying customers provide more useful product feedback than a free beta, and describes rebuilding after observing actual usage.
400 Signups but Zero Paid: How He Found His First SaaS Customers
Born describes an early product that attracted signups but no paying customers. Conversations with agencies helped the team narrow its audience and offer. Small paid-channel experiments eventually identified a way to generate qualified leads.
500 Free Users, Zero Revenue: Bootstrapping a SaaS to Profit
Ho discusses keeping an early product free before finally introducing paid plans. The interview covers a minimal first implementation, sales conversations, changing prices and the challenges of customer retention while bootstrapping.
FROM OFFICIAL HOST CHANNELS
Shorts
Take AI with a grain of salt
Rob Walling Ā· 60s Ā· 2023-05-06
Growing an app to $4k/month
Rob Walling Ā· 41s Ā· 2023-03-25
š° Build a $1 Million App š°
Rob Walling Ā· 41s Ā· 2023-03-25
Micro SaaS- Being Small Can Be Good!
Rob Walling Ā· 39s Ā· 2023-03-12
Startup topics
01
First customers
Where do the first paying customers come from?
8 perspectives 02Finding an idea
Which problem is worth building a business around?
6 perspectives 03Validating demand
How do you find out whether someone will pay?
9 perspectives 04Pricing
When should you charge, and what are you testing?
5 perspectives 05Bootstrapping & VC
What does funding change about a business?
3 perspectives 06Distribution
Which channel fits the customer and the product?
3 perspectives