
Practical discussions about independent software companies, early customers, recurring revenue, and founder decisions.
PODCAST GUIDE
Compare shows by their subject and the conversations they cover. Start with a question: finding a customer, validating an idea, pricing a product, or funding a company.

Practical discussions about independent software companies, early customers, recurring revenue, and founder decisions.

Conversations about starting and growing independent businesses with limited resources.

Interviews exploring the work and experiences of people building businesses independently.

Conversations about the realities of building independent businesses.
A founder interview describes one business in its own market and period. Compare the guest’s customer, business model and stage with your situation. Use the topic pages to read different accounts before opening the original conversations.
Our selection is based on subject fit and available source material. It is not a paid ranking or a claim that a single show is best for every founder.
Where do the first paying customers come from?
8 perspectives 02Which problem is worth building a business around?
6 perspectives 03How do you find out whether someone will pay?
9 perspectives 04When should you charge, and what are you testing?
5 perspectives 05What does funding change about a business?
3 perspectives 06Which channel fits the customer and the product?
3 perspectives