Independent podcast directorySources checked · October 25, 2026

The SaaS Podcast · 2025-06-12

From 30 Consulting Clients to $5M SaaS ARR With Zero Sales

Siegal describes moving from paid ad-tech consulting to a software platform. Existing clients used the software before paying separately for it; consulting income financed development. He also explains referrals and the eventual decision to accept outside capital.

Jared Siegal · Aditude

Original episode

From 30 Consulting Clients to $5M SaaS ARR With Zero Sales

Perspectives from this episode

Jared SiegalAditude

Free software for existing consulting customers

A free software period can work when existing consulting customers already pay for a service and the software becomes part of that service.

Context An ad-tech consulting business with existing paying clients.

The SaaS Podcast2025-06-12

Episode & sources Original conversation #

Jared SiegalAditude

Free software for existing consulting customers

A free software period can work when existing consulting customers already pay for a service and the software becomes part of that service.

Context An ad-tech consulting business with existing paying clients.

The SaaS Podcast2025-06-12

Episode & sources Original conversation #

Jared SiegalAditude

Free software for existing consulting customers

A free software period can work when existing consulting customers already pay for a service and the software becomes part of that service.

Context An ad-tech consulting business with existing paying clients.

The SaaS Podcast2025-06-12

Episode & sources Original conversation #

Aditude: what happened next

Company history

Explore the company profile for its dated history and sources.

Episode chapters

9:52Building with a client's engineer
13:42Moving existing clients onto paid software

Mentioned in the episode

Aditude

Sources