The SaaS Podcast

Omer Khan founded SaaS Club and hosts The SaaS Podcast. His work focuses on early-stage B2B software companies, customer acquisition, and retention.

Siegal describes moving from paid ad-tech consulting to a software platform. Existing clients used the software before paying separately for it; consulting income financed development. He also explains referrals and the eventual decision to accept outside capital.

Pigford explains why a tool built for his own Stripe businesses became a paid product. Twitter and recommendations brought early buyers. He argues that paying customers provide more useful product feedback than a free beta, and describes rebuilding after observing actual usage.

Born describes an early product that attracted signups but no paying customers. Conversations with agencies helped the team narrow its audience and offer. Small paid-channel experiments eventually identified a way to generate qualified leads.

Ho discusses keeping an early product free before finally introducing paid plans. The interview covers a minimal first implementation, sales conversations, changing prices and the challenges of customer retention while bootstrapping.