Independent podcast directorySources checked · October 25, 2026
STARTUP IDEAS
PODCAST.
English
Search

The SaaS Podcast · 2019-07-15

500 Free Users, Zero Revenue: Bootstrapping a SaaS to Profit

Ho discusses keeping an early product free before finally introducing paid plans. The interview covers a minimal first implementation, sales conversations, changing prices and the challenges of customer retention while bootstrapping.

Josh Ho · Referral Rock

500 Free Users, Zero Revenue: Bootstrapping a SaaS to Profit

Perspectives from this episode

Josh Ho
Josh HoReferral Rock

Ask free users to pay

Free adoption was not enough to establish the business. Asking customers to pay and speaking with them directly changed the evidence available to the founder.

Context B2B referral software built without external funding.
Josh Ho
Josh HoReferral Rock

Ask free users to pay

Free adoption was not enough to establish the business. Asking customers to pay and speaking with them directly changed the evidence available to the founder.

Context B2B referral software built without external funding.
Josh Ho
Josh HoReferral Rock

Ask free users to pay

Free adoption was not enough to establish the business. Asking customers to pay and speaking with them directly changed the evidence available to the founder.

Context B2B referral software built without external funding.
Josh Ho
Josh HoReferral Rock

Ask free users to pay

Free adoption was not enough to establish the business. Asking customers to pay and speaking with them directly changed the evidence available to the founder.

Context B2B referral software built without external funding.

Referral Rock: what happened next

Company history

    Explore the company profile for its dated history and sources.

    Episode chapters

    • 11:27Unenthusiastic customer interviews
    • 19:12Deciding to introduce payment

    Mentioned in the episode

    Sources