Independent podcast directorySources checked · October 25, 2026
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COMPANY / HISTORY

Kit

Email marketing, automation, and newsletters for creators. Founded as ConvertKit and later renamed Kit.

Nathan Barry

Kit
Monthly revenue$1,0002014-10 · Source ↗
Annual revenue$12,000,0002018-07 · Source ↗
Annual revenue$45,000,0002024 · Source ↗

Reported annual revenue

Historical figures reported by the founder. Monthly revenue is excluded from this comparison.

What happened next

  1. Started as a side project

    Source
  2. Founder focused full-time on the product

    Source
  3. Seva name change reversed within one month

    Source
  4. Rebranded from ConvertKit to Kit

    Source

Public discussion & responses

2018-07

The 2018 Seva name change and reversal

Barry says some audience members objected to commercial use of a word with religious significance. He describes speaking with critics and returning to ConvertKit within a month. Retrospective account by Nathan Barry, published August 4, 2020.

Response / outcome: The company reversed the name change. Barry later published his reasoning and acknowledged the mistake.

Original account

Sources