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Smart Passive Income · 2024-10-02

Behind the Scenes of a Major Rebrand & Lessons Learned After a Hard Fail

Barry returns to discuss ConvertKit becoming Kit after an earlier rebrand was reversed. He explains the creator-focused product strategy, an app ecosystem and how broader functionality can coexist with a defined customer audience.

Nathan Barry · Kit

Original episode
Behind the Scenes of a Major Rebrand & Lessons Learned After a Hard Fail

Perspectives from this episode

Nathan Barry

Make a brand change reflect the product

A brand change should reflect the product and its customers. Barry describes maintaining a focus on creators while extending what the platform can do through third-party applications.

Context ConvertKit's 2024 rebrand to Kit. Pat Flynn was a customer, advisor and affiliate.
Smart Passive Income2024-10-02
Episode & sources Original conversation #

Kit: what happened next

Company history

    Explore the company profile for its dated history and sources.

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