STARTUP TOPIC
Where business ideas come from, how founders spot a problem, and what they investigate before building.
Charge when a B2B product already solves a measurable problem; use feedback from people who are willing to pay.
The SaaS Podcast2015-03-09
Start with a specific problem and evaluate the market around it. A new business does not always require an entirely original category.
Startups For the Rest of Us2026-10-13
Seeking advice and customer evidence must be weighed against the practical risks of keeping an idea private. Customer case studies are a separate sales asset that require customer participation.
Startups For the Rest of Us2026-09-29
Customer conversations can change the product and business model, but a pivot is often ambiguous while it is happening.
Startups For the Rest of Us2026-09-22Pricing an AI product requires understanding the value it can reliably provide, while promise and actual capability need to match.
Startups For the Rest of Us2026-08-25
Customer research and a paid commitment can precede software development. A completed product is not the only way to test an idea.
Smart Passive Income2013-09-26Charge when the product solves a paid problem
Stripe analytics for online software businesses.
Evaluate the problem and the market
Rob Walling answers a listener question about choosing a SaaS idea.
Balance feedback with the risks of sharing an idea
Rob Walling and Ruben Gamez discuss customer case studies and idea sharing.
Customer conversations can change the business model
A conversation about a software product pivot.
Practical discussions about independent software companies, early customers, recurring revenue, and founder decisions.
Founder interviews about product decisions, acquiring customers, sales, and software business growth.
Interviews and strategy discussions about online businesses, audiences, products, and creator businesses.