Spotify
Apple Podcasts
YouTubeHosts & people
Rob Walling
Rob Walling builds, invests in, and writes about capital-efficient software businesses. He co-founded Drip and now runs MicroConf and co-founded TinySeed.
Biography, timeline & sources
Ruben Gamez
Walling and Gamez answer questions about discussing an early idea with experienced founders, obtaining case studies from recognizable customers and selling while employed elsewhere. The conversation also examines dependence on a platform ecosystem.
Biography, timeline & sources
Nathan Tyler
Tyler discusses an original scorecard concept that did not gain the expected traction and the customer conversations behind a reporting service. He explains the uncertainty of a pivot while also launching another product.
Biography, timeline & sourcesTopics discussed
Episodes & perspectives
How to Find Startup Ideas
Walling reads from his book about locating problems and shaping a SaaS idea. He outlines several routes, including adapting a product to another niche, examining an existing audience or network, and studying software used at work.
Getting Big Name Customer Case Studies
Walling and Gamez answer questions about discussing an early idea with experienced founders, obtaining case studies from recognizable customers and selling while employed elsewhere. The conversation also examines dependence on a platform ecosystem.
The Messy Middle of a SaaS Pivot
Tyler discusses an original scorecard concept that did not gain the expected traction and the customer conversations behind a reporting service. He explains the uncertainty of a pivot while also launching another product.
What Second Time Founders Do Differently, Pricing AI Agents
Walling discusses choosing an idea after an exit, evaluating an AI-agent sales proposition and connecting pricing to the value replaced. He also considers distribution work before launch and long enterprise sales cycles.
Seat-Based Pricing, Can Churn Be Too Low?
Walling answers questions about individual and team plans, enterprise pricing, demand validation and churn. He distinguishes high-volume landing-page tests from direct conversations for higher-touch products.
From the conversations
Evaluate the problem and the market
Start with a specific problem and evaluate the market around it. A new business does not always require an entirely original category.
Startups For the Rest of Us2026-10-13Evaluate the problem and the market
Start with a specific problem and evaluate the market around it. A new business does not always require an entirely original category.
Startups For the Rest of Us2026-10-13Balance feedback with the risks of sharing an idea
Seeking advice and customer evidence must be weighed against the practical risks of keeping an idea private. Customer case studies are a separate sales asset that require customer participation.
Startups For the Rest of Us2026-09-29Shorts from the host
Take AI with a grain of salt
Rob Walling · 60s · 2023-05-06
Growing an app to $4k/month
Rob Walling · 41s · 2023-03-25
💰 Build a $1 Million App 💰
Rob Walling · 41s · 2023-03-25
Micro SaaS- Being Small Can Be Good!
Rob Walling · 39s · 2023-03-12