STARTUP TOPIC
How founders reach customers through an audience, partnerships, product positioning, and sales.
An email signup can indicate curiosity without proving that someone will pay. Finding a narrower customer and a relevant offer mattered more than the initial launch numbers.
The SaaS Podcast2019-10-28
Seeking advice and customer evidence must be weighed against the practical risks of keeping an idea private. Customer case studies are a separate sales asset that require customer participation.
Startups For the Rest of Us2026-09-29
A brand change should reflect the product and its customers. Barry describes maintaining a focus on creators while extending what the platform can do through third-party applications.
Smart Passive Income2024-10-02Signups are not the same as paying customers
Social media software for marketing agencies.
Balance feedback with the risks of sharing an idea
Rob Walling and Ruben Gamez discuss customer case studies and idea sharing.
Make a brand change reflect the product
ConvertKit's 2024 rebrand to Kit. Pat Flynn was a customer, advisor and affiliate.
Practical discussions about independent software companies, early customers, recurring revenue, and founder decisions.
Founder interviews about product decisions, acquiring customers, sales, and software business growth.
Interviews and strategy discussions about online businesses, audiences, products, and creator businesses.